QUOTE(mhaverty @ Jan 31 2010, 12:46 PM)
Your freind Pete is a smart guy. I'm being serious.
I'm sure he also understands that CBS took the Tebow ad knowing damn well it will boost their credibility with the fox set. Fox kicks the the other cable news outlet's asses everynight in every time slot. And... all day. Why not try to be the fox of the broadcast set?
2008 SuperBowl audience: 98 million people.
Fox average audience:, day part: 2.9 million.
Given that a fair amount of Fox viewers will be watching the SB anyway, where on earth did you come up with this improbable/ludicrous theory? Other than "as someone whose every thought revolves around/ is utterly obsessed with partisan politics that believes everyone thinks like I do".
"Boost their credibility with the Fox set"? In media, especially in a one time event, "credibility" is not an issue. In fact, in all media there are only two major considerations now--revenues and debt. And not getting complaints, which runs third.
So, by running this ad (in your mind), CBS is calculating a huge boost in new conservative (and generally elderly, which they don't really seek anyway) fans who ALREADY HAVE A NETWORK OF THEIR OWN, WHICH THEY'LL NEVER LEAVE.