Confusing Pizza Commercial Options

[RiffRaff]

Has anyone seen the new Domino's commercial with the guy and girl in the hot tub?

Basically, the guy is complimenting his over-the-top hot girlfriend when all of a sudden a fully dressed Domino's delivery douche is sitting there in the same hot tub with three pizzas.

Boyfriend looks at delivery guy, delivery guy looks at girlfriend, she looks at boyfriend, then delivery guy nods to her to look at guy's chest. she does, they pan to his nipples, then they pan to a full screen shot with just the two dudes in the hot tub.

WTF?

Is she blowing the delivery guy under water?

Did she ditch the tub to eat the pizzas?

Did delivery guy make her realize that she shouldn't be seen with a guy that had an unbuilt chest?

Why did they show the guy's nipples in the first place?

Any theories?

[FrankD]

the girl gets out because the guy is more interested in the pizza dude....teh "playful" splash at the end....

OR

she's blowing him under water....are there bubbles in the water?

That SUV ad that is "about" a swingers ad gives me a hard on.

This post has been edited by FrankD: Jun 23 2007, 11:04 PM

[dimenno]

Ads are a sub-set of literature. A great many of them fall into the 'pornographic fantasy' genre.

Therefore ads don't really have to be "about" anything.

They just have to grab your attention.

You can tell what target audience the show is after by the nature of the ads.

I was watching some dopey gong show spin-off about comic impressionistrs when a supremely annoying K-Mart ad with a talking blue lightbulb came on.

I suspect the show was more-or-less geared toward people with the intellects of their own four-year-old children: "Mommy--look! The light bulb talks!"

[coughlin]

Ads are a sub-set of literature. A great many of them fall into the 'pornographic fantasy' genre.
Therefore ads don't really have to be "about" anything.
They just have to grab your attention.

there have been ads on for many years where i don't even know what the fuck they're trying to sell.

[allie]

I assumed she went into the house to get money to pay for the pizzas, but blowing the pizza dude works too.

[dimenno]

They're selling consumerism.

Joe, I think you might really like Stuart Ewen's book "Captains of Conciousness." It's about the rise of advertising in the 1920s. Look up some of the comments on Amazon. Recently, Ewen and his wife have written another book about Stereotyping; not as good, but also interesting.

[RiffRaff]

My friend thinks the guys nipples may have been erect, thus why they focused in on his chest. I haven't seen the commercial since, but I guess that KINDA makes sense...

[coughlin]

They're selling consumerism.

Joe, I think you might really like Stuart Ewen's book "Captains of Consciousness." It's about the rise of advertising in the 1920s. Look up some of the comments on Amazon. Recently, Ewen and his wife have written another book about Stereotyping; not as good, but also interesting.

well, who isn't selling consumerism?
anyway, thx, looks interesting.
kinda unrelated, but have you read susan sontag's "on photography"?
ps, fixed the above for ya

[Indyrockgrl69]

Pizza Ad
It just looks like she looked down at the guy like she was thinking about the size of his penis and then chose the pizza over him.

[Hopey]

They're selling consumerism.

Joe, I think you might really like Stuart Ewen's book "Captains of Conciousness." It's about the rise of advertising in the 1920s. Look up some of the comments on Amazon. Recently, Ewen and his wife have written another book about Stereotyping; not as good, but also interesting.

Also interesting is William Leach’s Land of Desire, if you are interested in the creation of consumer culture. He covers a broader period than Ewen (beginning in the late 19th century) and also looks at a more diverse range of institutions – e.g., advertising agencies, department stores, museums.

Even though I am pretty savvy about how advertising operates, it is still fascinating to read some of these early examples of how desire was actively cultivated. It’s also interesting to see how many techniques that we think of as recent – e.g., “aspirational” selling – were actually used very early.

The Ewen book is a good read, and I’ve drawn upon it for some of my own research, but there are some significant gaps – e.g., under-representation of corporate perspective; key ad men from the period omitted (possibly because they were inconsistent with Ewen’s arguments).

Meanwhile, both authors seem to overemphasize the passivity of consumers, allowing little room for consent, disagreement, or negotiation of the messages that were forced upon them by advertisers.

[dimenno]

Also interesting is William Leach’s Land of Desire, if you are interested in the creation of consumer culture. He covers a broader period than Ewen (beginning in the late 19th century) and also looks at a more diverse range of institutions – e.g., advertising agencies, department stores, museums.

Even though I am pretty savvy about how advertising operates, it is still fascinating to read some of these early examples of how desire was actively cultivated. It’s also interesting to see how many techniques that we think of as recent – e.g., “aspirational” selling – were actually used very early.

The Ewen book is a good read, and I’ve drawn upon it for some of my own research, but there are some significant gaps – e.g., under-representation of corporate perspective; key ad men from the period omitted (possibly because they were inconsistent with Ewen’s arguments).

Meanwhile, both authors seem to overemphasize the passivity of consumers, allowing little room for consent, disagreement, or negotiation of the messages that were forced upon them by advertisers.

You're quite correct about Ewen, though he was writing in the 1970s, when media criticism was comparatively new.

Thanks for reminding me of the Leach book.

Of course, the whole media criticism field owes an immense debt to the Frankfurt School, particularly Walter Benjamin.

Also Theodor Adorno, who could also have been writing about the present day ‘spectatcle’ of advertising when he wrote, in his essay "Schema of Mass Culture":

Sports itself is not play but ritual in which the subjected celebrate their subjection....The passion for sport, in which the masters of mass culture sense the real mass basis of their dictatorial powers, is grounded in this fact.

Of course, you may take issue with Adorno's assertion regarding the degree to which 'the subjected' are truly passive.

I have also always been quite fond of McLuhan's THE MECHANICAL BRIDE and Gershon Legman's even earlier polemic LOVE AND DEATH, both of which I drew upon for my own research. Both men have a somewhat conspiratorial world-view regarding the nascent fascism of pop-cult. Wertham, in his own SEDUCTION OF THE INNOCENT, goes so far to assert that "Superman wears a big 'S' on his shirt....We should be thankful, I suppose, that it is not an 'S.S.'

[DanPM]

[ƒ(x)]

I don't really get it either. I'm guessing she's eating the pizzas and left the guy.

One commercial I like is the melon gum one where the chick kisses the girls boyfriend who is eating a honeydew then gives the girlfriend a look.

[Quill]

I don't really get it either. I'm guessing she's eating the pizzas and left the guy.

One commercial I like is the melon gum one where the chick kisses the girls boyfriend who is eating a honeydew then gives the girlfriend a look.

...then she's chewing gum.

I think a sign marketing has reached its ultimate influence was when presidential elections became exactly, evenly split between the two money parties. Like a bubble seeks out the most volume for the least surface area, perfectly crafted advertising strategies faced off between two choices each get the largest possible market share; half.

[FrankD]

I don't really get it either. I'm guessing she's eating the pizzas and left the guy.

One commercial I like is the melon gum one where the chick kisses the girls boyfriend who is eating a honeydew then gives the girlfriend a look.

ALSO= swingers

[Tenebrae]

When you come to the interweb to admit that you are confused by a pizza commercial, it is officially time to punch yourself in the balls.

[ƒ(x)]

When you come to the interweb to admit that you are confused by a pizza commercial, it is officially time to punch yourself in the balls.

Ouch! What next?

[RiffRaff]

Ouch! What next?

He's right. Read #6

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6. When admitting confusion, especially about a pizza commercial, punch self immediately in balls.